Motivation:
- Internet growth: fastest growing countries include China,
Indonesia,...
- The non-English speaking Web users are the
majority!
- Companies are acting worldwide, releasing products
synchronously worldwide
- A number of societies are quite multilingual and are getting
more multilingual
- Big companies have a very high interest in consistent
internationalization
Issues:
- different character set
- different direction (right to left)
- different meaning of colors, layout, etc.
Separate presentation fromn the content
