- Correctness
- very important in some contexts (especially for cultural web
sites)
- Readability
-
- not just a recent and web related issue (see Flesh, and
Rudolph, "The Art of Readable Writing", Macmillan
Publishing, 1949)
- readability index, related to the web site purpose and user's
skill
- Information architecture
-
- different difficulty levels
- summary and details
- stretchable text
- user customizable content
- Information structuring
-
- number of subheading per heading
- number of paragraphs per heading
- mean paragraph length
- total paragraph length
- number of sentences in a paragraph
- Author vs webmaster